Monday, March 29, 2004

Fox: Verbs? Bad!
New York Times article. Fox News: Fast news good. Verbs slowing. Slow bad.

Shepard Smith! Explaining to a reporter, why not the verbs?

"We don't communicate in full sentences anyway," Mr. Smith said as he continued working through his script. "We don't need all those words. And it allows us to go faster."

Mr. Smith is all about speed. He typically blasts through 80 or so items of news during his hourlong broadcast, which, with its zooming cameras, swooshing sound effects and Mr. Smith's jokey, frat-boy delivery, acquired while he was a student at Ole Miss, resembles a broadcast of ESPN's "SportsCenter" more closely than it does "NBC Nightly News." He seldom does interviews on his program, fearful that slow-talking guests might gum up the works . . ."

News Reports for Ultra-Short Attentions (via lost remote)


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